We're excited to announce a significant milestone in our global expansion: PACETEQ, in a partnership with DUFAYEL & Co., has signed a domestic distribution agreement with SERVUS JAPAN, bringing our advanced motorsport technology solutions to one of the world's most competitive racing markets.

Strategic partnership for Japanese motorsport

DUFAYEL & Co. Ltd., a London-based management consultancy firm, has been appointed as our territory partner for Japan and has been instrumental in establishing the partnership framework between PACETEQ and SERVUS Japan. DUFAYEL & Co. will continue to support the strategic development of PACETEQ’s presence and collaborations within the Japanese motorsport industry.

SERVUS JAPAN Inc., led by CEO Kazuhiro Ikeda and based in Tokyo, will serve as our domestic distributor in the Japanese market. This partnership allows us to introduce our suite of software solutions to racing teams and series.

Japan’s motorsport scene is renowned for its technical excellence and meticulous approach to performance optimization — a perfect match for PACETEQ’s AI data-driven solutions.

Our solutions coming to Japan

ONE TIMING our AI-powered race strategy software that transforms live timing data into predictive insights, enabling pit walls to visualize gaps, simulate stints, and identify strategic opportunities in real time.

ONE RACEHUB our 360° database platform that centralizes telemetry, setup sheets, and crew communications into a single cloud-accessible workspace, enabling teams to coordinate operations, track reliability, and manage setups across unlimited locations and championships.

TRANSCRIBBLE our AI-powered speech-to-text solution that captures and transcribes live race radio communications in real time, delivering instant searchable transcripts for strategy analysis, media content, and regulatory review.

Tailored support for Japanese teams

This localized approach ensures teams can strengthen their technical capabilities while enhancing their competitiveness both domestically and globally.

"We are delighted to partner with PACETEQ to deliver innovative data-driven solutions to the Japanese motorsport market. We will continue to support race teams closely on site, helping them improve strategic planning and operational efficiency." — Kazuhiro Ikeda, CEO, SERVUS JAPAN Inc.

“We are proud to have supported this initiative and to be part of a partnership that connects European innovation with Japan’s rich motorsport culture. Through this collaboration, we look forward to helping strengthen the PACETEQ’s technology ecosystem that enables Japanese teams and engineers to reach new levels of technical capability and international competitiveness.” — Naoki Tokunaga, Managing Director, DUFAYEL & Co. Ltd.

Looking ahead

This expansion into Japan represents an important chapter in PACETEQ's growth. Our technology has proven its value in WEC, DTM, Formula E, F2, F3 and the autonomous A2RL series. Now, we're excited to support Japanese teams with the same cutting-edge solutions that have helped teams compete at the highest levels of motorsport.

We look forward to working with DUFAYEL & Co., SERVUS Japan and the wider Japanese motorsport community to push the boundaries of what's possible with data-driven race strategy and team operations.

About DUFAYEL & Co. Ltd.

DUFAYEL & Co. is a London-based management consultancy firm specializing in automotive and motorsport, founded by Naoki Tokunaga. The company advises manufacturers, teams, technology start-ups, and investors on strategy, program management, and financial governance within the high-performance engineering and mobility sectors, including Formula 1 and Formula E.

Contact: info@dufayel.com

About SERVUS JAPAN Inc.

SERVUS Japan is a Tokyo-based motorsport services company specializing in race engineering and technology solutions. Led by CEO Kazuhiro Ikeda, the company provides comprehensive support to racing teams across Japan.

Website: www.servusjapan.com

For more information about PACETEQ's solutions or partnership opportunities, please contact us through our website or at info@paceteq.com.

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