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When strategy decides: How APR uses ONE TIMING to react faster and compete smarter

In endurance racing, performanceisn’t decided by a single lap. It’s decided by how clearly a team understandsthe race as it unfolds and how confidently it reacts under pressure.

AlgarvePro Racing (APR) competes across the world’s most demanding endurance championships. Managing multiple series, regulations, and race formats requires more than speed. Itrequires precision, consistency, and real-time strategic clarity.

For APR, ONE TIMING has become central tool in delivering exactly that.

“Managing multi-championship campaigns isdemanding because each series has its own regulations, tyre suppliers,competition profiles, and event formats.” - Samantha Cox, APR Founder.

APR currently competes in ELMS,IMSA, the Asian Le Mans Series, and the 24 Hours of Le Mans. Operating at thislevel means navigating different sporting regulations, tire suppliers, eventformats, and global logistics; often with minimal turnaround between races. In 2025 alone, the team participated in more than 15 major endurance races across Europe, Asia, and North America.

Engineering teams must balancedevelopment with race execution. Strategy groups must continuously adapt todifferent circuits, traffic patterns, and evolving weather conditions. Delivering consistent results across such a landscape demands operational flexibility and complete confidence in decision-making.

The complexity of endurance racing data

Endurance racing produces vastand highly variable datasets. Multi-hour events involve multiple drivers, shifting tire performance, fuel strategies, changing track conditions, and mechanical wear.

Engineers must separate driver influence from car behavior across different stints. Multi-class traffic adds further variability to lap times. Frequent pit stops, full-course yellows, and unpredictable weather constantly reshape the competitive picture.

In this environment, real-time accuracy is critical. Every major performance and strategy decision depends on reliable live information. Even small data inaccuracies can compound into meaningful performance losses over the course of a race.

Before the strategic collaboration with PACETEQ, APR faced limitations in their timing and strategy tools. The systems lacked the accuracy, stability, and flexibility required for elite endurance racing. Adapting strategy quickly, whether reacting to traffic, fuel windows, or safety cars was slower and less precise than necessary at this level.

In enduranceracing, hesitation carries a cost.

A delayed pit stop decision during a full-course yellow can drop a car into heavy traffic. A misjudged fuelwindow can force an additional splash at the end of a race. Over multi-hourevents, even seconds lost through incorrect timing decisions can determine thedifference between fighting for a podium or finishing outside the points.

“ONE TIMING, we start using during sessionsand then once we've received data; we can use it afterwards to generatereports, race plans and race strategies” - Jeff Byloos, APR Race Engineer

The collaboration between APR and PACETEQ began in 2021 with a shared mindset around innovation and continuousimprovement. From the outset, APR sought a technical partner, not simply a software provider, willing to co-develop solutions within highly competitive environments.

APR first deployed ONE TIMING at the opening ELMS round in Barcelona. Since then, it has become fully integratedinto their race operations.

In multi-hour races, the volume and speed of information exceed what a strategist can realistically process manually. By consolidating race data, competitor timing, and stint analysisinto a single platform, ONE TIMING dramatically reduces the time required to interpret the competitive picture. Allowing strategists to focus on decisions rather than calculations.

ONE TIMING provides continuously updated information and allows instant evaluation of competitor behavior. It delivers a stable, comprehensive overview of the race situation reducing risk and supporting faster, more confident decisions.

This is not about adding moredata.

It is about enabling better decisions.

Embedded throughout the race weekend

APR uses ONE TIMING across every phase of a race weekend:

  • Pre-event: Analysis and re-evaluation of previous races
  • Practice: Live competitor monitoring during practicesessions
  • Qualifying: Optimization and performance targeting
  • Pre-race: Scenario preparation and strategy modelling
  • During race: Continuous in-race oversight of both theirown car and the competition
  • Post-race:Performance debrief, stint comparison analysis and extraction of learning torefine future race strategies.

By integrating ONE TIMING across departments (both trackside and remotely) the team ensures that every decisionis informed by a shared, real-time understanding of the race.

A defining example: IMSA Watkins Glen 2025

The impact of ONE TIMING became especially evident during the 2025 IMSA race at Watkins Glen.

After an early setback caused by adverse weather conditions while running slick tires, APR fell more than twol aps down within the first hour. Through disciplined analysis and strategic recalibration, the team fought back to challenge for victory by the race’s conclusion.

ONE TIMING played a key role in the decision-making that enabled this recovery. The team was subsequently awarded the IMSA Strategy Award, recognizing the quality of their execution.

“PACETEQ helps us win. It’s as simple as that.” - Samantha Cox, APR Founder

Beyond individual race results, ONE TIMING has strengthened APR’s engineering processes and operational consistency across multiple championships.

The platform has provided clarity, stability, and confidence in decision-making: critical elements in sustaining performance throughout full-season campaigns.

More recently, APR reinforced its position among endurance racing’s benchmark teams by securing the 2025–26 AsianLe Mans Series LMP2 title, extending its record to six Asian Le Mans Series championships. The team also made history in Dubai with a one-two-three finish, becoming the first LMP2 team to achieve that result in ACO-rules competition.

Endurance racing rewards teams that minimize risk while maximizing opportunity. ONE TIMING does both.

Strategic clarity under pressure

Endurance racing is defined by complexity: weather shifts, traffic builds and strategies evolve.

Data alone does not win races.

What wins races is the ability to transform complexity into clear, confident decisions hour after hour.

For Algarve Pro Racing, ONE TIMING is not simply a timing tool. It is a strategic platform that enables faster reactions, smarter execution, and sustained competitive advantage at the highest level of endurance racing.

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